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不擺花架子特色花卉仍走俏 探訪熱銷花毛利三成以上

人氣:18 評論:0 日期:2018-08-18 21:10:05

室外還是寒風凜凜,花市里卻已經傳來陣陣春意。蝴蝶蘭、大花蕙蘭、杜鵑、鳳梨……花兒們爭奇斗艷,吸引著越來越多的市民前去選購。臨近春節,又到了鮮花銷售的旺季。今年鮮花的價格怎樣、都是些什么人在買花、今年的鮮花的銷量怎樣呢?近日,記者趕到枯桃花卉交易中心探訪了一番。

Outside or the cold wind, the flower market has already springy spring. Phalaenopsis, Cymbidium, Rhododendron, pineapple... The flowers are competing with each other, attracting more and more people to go shopping.  Near the Spring Festival, it is the peak season for flower sales. What is the price of flowers this year and what people are buying flowers? How about the sales of flowers this year? Recently, the reporter visited the dried peach flower trading center.


近日,記者來到枯桃花卉交易中心,剛進屋子就聞到了花香,讓人忘記了當下還是冬季,倘徉在花的海洋里真不啻為一種幸福。一樓展廳里,首先映入眼簾的是已經開得很艷麗的蝴蝶蘭、大花蕙蘭、杜鵑,還有紅掌、粉掌,此外一些纏著金絲線的轉運竹、系著紅絲帶的富貴竹、掛著紅燈籠的富貴樹等觀賞樹也別有風味。還有翠綠的玉龍觀音,碩大的綠葉也是格外地耐看。不少顧客流連在花市里,或者詢價,或者駐足觀賞,還有人拿著相機不停地拍照。

Recently, the reporter came to the Dead Peach Flower Exchange Center, just entered the room to smell the fragrance of flowers, people forget that it is still winter, wandering in the sea of flowers is really a kind of happiness. In the exhibition hall on the first floor, the first thing that catches the eye is the already gorgeous Phalaenopsis, Cymbidium, Rhododendron, and red palm, pink palm, in addition to some of the transfer bamboo with gold thread, the rich and noble bamboo with red ribbons, the rich and noble trees with red lanterns and other ornamental trees also have a unique flavor. And the green ERON Guanyin, the huge green leaves are exceptionally good looking. Many customers wander around flower markets, make inquiries, stop to watch, and others take pictures with cameras.

一層展廳里,造型各異的蝴蝶蘭占據了一半多的地方,淡紅色、粉紅色、黃色、淺黃色、白色等還真不少。記者從幾名攤位老板處得知,僅僅是蝴蝶蘭就有30多種,還有大花蕙蘭、杜鵑、鳳梨等品種,今年再次成為了年銷花的霸主。一家花店的老板李崇告訴記者,他在市場經營5年時間了,春節期間的鮮花銷量能占到了全年的七成多,今年他提前兩個月就囤積了30萬元的花卉。記者在現場看到,李崇家的攤位前站滿了買花的市民,不少人在忙著挑選蝴蝶蘭、紅掌等鮮花。

On the first floor of the exhibition hall, the different shapes of Phalaenopsis occupied more than half of the place, pale red, pink, yellow, light yellow, white and so on are quite a few. Reporters learned from several stall owners that there are more than 30 species of Phalaenopsis alone, as well as Cymbidium, Rhododendron, pineapple and other varieties, this year again became the annual flower sales hegemony. Li Chong, the owner of a flower shop, told reporters that he had been in the market for five years. Flower sales during the Spring Festival period accounted for more than 70% of the year. This year he hoarded 300,000 yuan of flowers two months ahead of schedule. Reporters on the scene saw that Li Chongjia stands in front of the stall full of people buying flowers, many people are busy choosing Phalaenopsis, red palm and other flowers.


枯桃花卉交易中心總經理李建勝說,交易中心擺設的鮮花共有2000多個品種,今年為了春節銷售旺季又增加了上百個新品種。

Li Jiansheng, general manager of the Dead Peach Flower Exchange Center, said the center has more than 2,000 varieties of flowers, adding hundreds of new varieties for the Spring Festival sales season this year.


價格

Price


買花人講價“攔腰砍”

The buyer pays the price.


記者在花市里轉了一圈了解到交易中心最便宜的風信子10元錢一盆,一些水仙、仙客來、仙人球等價格大多在二三十元,一些宣稱能夠凈化空氣的紅豆杉、玉龍觀音等價格在百元以上,蝴蝶蘭每盆從200元到2000多元不等,杜鵑花、大花蕙蘭、紅掌等觀賞花價格從幾百元到數千元。在二樓的蘭花交易中心,既有幾十元錢的普通蘭花,也有售價11萬元的名貴蘭花。

Reporters in the flower market around to learn that the cheapest hyacinth trading center 10 yuan a pot, some daffodils, cyclamen, cactus and other prices are mostly 20 or 30 yuan, some claimed to be able to purify the air of yew, Yulong Guanyin and other prices above 100 yuan, Phalaenopsis per pot from 200 to 2000 yuan, azalea The price of the flowers, such as Cymbidium and Anthurium, ranges from several hundred yuan to several thousand yuan. On the second floor of the orchid trading center, there are not only dozens of yuan of ordinary orchids, but also a price of 110,000 yuan of valuable orchids.


“這盆花多少錢?”在一家攤位前,兩位市民看好了一盆長壽竹,店主告訴對方160元錢,市民當場給砍了一半的價格,80元錢。店主沒有同意,把價格提到了130元錢,兩位市民又到別處攤位前詢價?!敖衲陙碣I花的市民,跟以前相比,都喜歡攔腰砍價,其實今年鮮花的價格已經夠低的了?!币晃粩傊髡f,人工費、花盆錢都上漲了,今年因為市場競爭激烈,大花蕙蘭、蝴蝶蘭等鮮花的價格反而比去年低了近一成。在一處攤位前,記者指著一盆有17個花枝的蝴蝶蘭問價,女攤主告訴記者,500元錢,還能再降40元,去年這樣的蝴蝶蘭要價是600元。一些花商說,春節前,熱銷花的價格有望提高。

"How much is this potted plant?" In front of a stall, two citizens were optimistic about a pot of longevity bamboo. The shopkeeper told each other 160 yuan, and the public cut half the price, 80 yuan. The shopkeeper did not agree. He mentioned the price to 130 yuan, and the two citizens went to ask elsewhere before the booth. "This year, people who come to buy flowers, compared with the past, like bargaining, in fact, this year the price of flowers has been low enough." One vendor said that labor costs and pot money have risen. This year, due to the fierce competition in the market, the prices of flowers such as Cymbidium and Phalaenopsis are nearly 10% lower than last year. In front of a stall, the reporter pointed to a pot of 17 branches of Phalaenopsis asking price, the female stall owner told reporters, 500 yuan, can be reduced by 40 yuan, last year the price of such Phalaenopsis is 600 yuan. Some florists say that the price of hot flowers is expected to increase before the Spring Festival.


據介紹,蝴蝶蘭按花枝大小、花朵多少不同,價位也不等,花商通常每枝花賣25元到40元不等。記者多方了解到,目前,一些熱銷鮮花的毛利率在30%左右。這也是為什么很多買花人下大力氣砍價的原因。

According to the introduction, Phalaenopsis flower branch size, flower number varies, price varies, florists usually sell each flower 25 yuan to 40 yuan.  Reporters have learned that at present, the gross profit margin of some hot flowers is around 30%. That's why many buying people are making great efforts to bargain.


現象

phenomenon


散客成為“大主顧”

Individual customers become "big customers"


“個人大多是買一些鮮艷的花,單位通常買一些綠色植物?!卑凑找晃粩傊鞯闹更c,記者現場留意發現,前來買鮮花的大部分是個人,偶爾也有單位買鮮花?!耙郧斑@個時候來買花的,以企事業單位居多,它們能占到六成多,散客也就占到四成,今年以來兩者的比例正好顛倒過來了?!崩罱▌俑嬖V記者,以往一些單位搞慶典都喜歡買一些紅掌、富貴樹、金錢樹等烘托氣氛,再就是過年的時候也會給員工發發福利,現在這種情況越來越少了。李建盛介紹,因為今年國家出臺厲行節約的政策,而且不擺花草的新會風,使得的會務用花訂單急劇減少,但單位的鮮花訂量減少,并不影響今年花市的生意興隆。

"Most of them buy bright flowers and usually buy some green plants." According to the instructions of a stall owner, the reporter noticed that most of the people who came to buy flowers were individuals, and occasionally there were units to buy flowers. "Before this time to buy flowers, to enterprises and institutions in the majority, they can account for more than 60%, scattered visitors accounted for 40%, this year the proportion of the two just reversed." Li Jiansheng told reporters that in the past, some units like to buy some red palm, rich tree, money tree and other foil atmosphere, and then the Spring Festival will also give employees welfare, now this situation is becoming less and less. Li Jiansheng introduced that this year, because the state introduced a policy of strict conservation, and do not display the new style of flowers and plants, making the meeting with flower orders dramatically reduced, but the unit of flower orders reduced, does not affect the flourishing business of this year's flower market.


市民前來買鮮花,一般會掏出多少銀子呢?李崇告訴記者,這一陣子來他攤位前買鮮花的絕大部分是散客,市民花錢買鮮花也不再像以往那樣動輒上千元,如今500元左右的鮮花銷售得最快。

How much money do people usually bring out when they come to buy flowers?  Li Chong told reporters that the vast majority of the people who came to his stall to buy flowers these days were scattered visitors. Citizens no longer spend as much money on flowers as they used to spend thousands of yuan.


現在,每天有300多名市民前去買花,一天的銷售額在20萬元以上。預計下周到春節前,島城的花市將更加火爆,其中枯桃花會交易中心每天的銷售額將在上百萬元。

Today, more than 300 people go to buy flowers every day, with sales of over $200 thousand a day. Next week to the Spring Festival, the island city's flower market is expected to be even more popular, in which withered peach fair trading center daily sales will be millions of yuan.

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