近日，國內一知名花卉博覽會開幕，在博覽會現場，花卉產品處處綻放，各地展區精心布置，從室外園到室內展，小橋流水、亭臺樓閣等彰顯著各地符號的人文景觀、微縮建筑，給人們留下了深刻印象。不過，一些展示區卻使用了過多的“硬裝飾”，出現了過量的搭配材料。這種“過度包裝”讓人心生疑問：這究竟是建筑展還是花卉展？

Recently, a well-known flower exposition opened in China. At the site of the exposition, flower products are blooming everywhere. Exhibition areas are carefully arranged, from outdoor gardens to indoor exhibitions, small bridges, pavilions and pavilions, and other cultural landscapes and miniature buildings that highlight the symbols of various places have left a deep impression on people. However, some display areas used too much "hard decoration", and there were too many matching materials. This kind of "excessive packaging" raises people's doubts: is it a construction exhibition or a flower show?

花卉博覽會是展現花卉產業成就、行業成果的重要平臺，是業內企業、機構和有關地方政府部門相互學習的重要機會。因此，無論是承辦地還是參與者，均在展區、展位布置上使出渾身解數，盡可能多展示自己的花卉產業優勢和花卉產品特色，這本無可厚非。通過一定硬裝材料的切入，展示花卉產品的搭配技巧、庭院花卉的應用效果，讓參與展會的觀眾得到更為直觀的體驗與互動，這樣的初衷是好的。

Flower Expo is an important platform to show the achievements of the flower industry and the achievements of the industry. It is also an important opportunity for enterprises, institutions and local government departments to learn from each other. Therefore, whether the host or participants, are in the exhibition area, booth layout to make every effort to show as much as possible their advantages in the flower industry and flower product characteristics, this is beyond reproach. It is a good intention to show the matching skills of flower products and the application effect of garden flowers through the cut-in of certain hard-fitting materials so that the audience participating in the exhibition can get more intuitive experience and interaction.

可是，一旦展覽中硬裝材料過多，花卉展示和應用實例反倒成了點綴，這就難免有走偏的危險。而且，花卉展示板塊大多是臨時性的，大量“硬裝”結構的使用，并不符合環保節約的理念。

However, once there are too many hard-fitting materials in the exhibition, the flower display and application examples become embellishment, which is unavoidable risk of deviation. Moreover, the flower display plate is mostly temporary, a large number of "hard" structure of the use, does not conform to the concept of environmental conservation.

不得不正視的是，一段時間以來，國內有些花卉展會進入了一個怪圈――規模越來越大、場館越來越多，展位設計也越來越豪華。說到底，這是盲目攀比的心理在作怪。其實，規模并不代表質量?？v觀國外那些享譽世界的品牌花卉展覽，往往并不以華麗、規模著稱，而是以實實在在的植物應用和花卉景觀效果博得人們的青睞。而國內的一些花事活動卻老盯著展出面積、參展規模不放，確實有舍本逐末之嫌。有關方面需要考量的是，這種規模的擴大是否對應了花卉產品品類的壯大、行業水平的提升？

We have to face up to the fact that for some time, some flower exhibitions in China have entered a strange circle - larger and larger, more and more venues, more and more luxurious exhibition design. In the final analysis, this is the psychology of blind comparisons. In fact, scale does not mean quality.  Throughout the world-renowned brand flower exhibitions abroad, they are often not famous for their magnificence and scale, but for their practical plant applications and flower landscape effects. However, some domestic flower events are always staring at the exhibition area and the scale of the exhibition, and it is indeed a suspicion of giving up the end. What needs to be considered is whether the expansion of this scale corresponds to the growth of flower products and the upgrading of the industry level.

清水出芙蓉，天然去雕飾。隨著市場成熟度的不斷增強，種植者、經營者管理水平日漸提升，消費市場必然會對花卉產品的質量和實用性提出更高要求，而不是僅僅停留在過于關注對某一產品在展示臺上的華麗包裝。不管是花卉生產商，還是相關經銷商，都應該對花卉博覽會展示臺某些選擇更加理性，使各類花卉展更加講求專業性、精品化、實用性。

Clear water comes out of Hibiscus, and is naturally carved. With the increasing maturity of the market and the increasing management level of growers and operators, the consumer market will inevitably put forward higher requirements for the quality and practicality of flower products, rather than just focusing on the gorgeous packaging of a product on the display platform. Whether it is a flower producer, or the relevant dealers, should be more rational about some of the flower exhibition stand selection, so that all kinds of flower exhibition more professional, high-quality, practical.